Most paying shorteners sell a table: US and UK desktop at the top, a long tail of countries near zero. KooLink publishes one number. Both are rational. They optimize for different arguments.
What a country table is doing
Advertisers bid more on some geos. A network that passes that through can quote a high "up to" CPM and still make the math work on cheap traffic.
For you, the month becomes a forensic exercise. Was the dip a worse post, or did a share hit India instead of Texas? You will not know unless the dashboard is unusually honest.
Tables also let marketing lie without a straight false sentence. "Up to $20 / 1,000" can be true for one row nobody in your audience will ever fill.
What a flat rate is doing
KooLink pays $3.50 per 1,000 valid views, every country, every device. The bid differences get averaged inside our number, not dumped on you as homework.
You give up the chance that a US-heavy week looks like a jackpot. You get a figure you can multiply in your head. The calculator is three lines.
We still filter junk views. A flat rate that counted bots would be a costume.
When the table wins on paper
If your audience is almost all high-bid geos, a published US row might beat $3.50. Check:
- The actual mix they paid you last month, not the brochure
- Whether "view" includes popunders and previews
- Whether that US row existed after the last rate cut
If your audience is mixed or mostly outside the brochure countries, the table often loses once you do real arithmetic.
When flat wins in practice
You write in one language for a global feed (Telegram, YouTube). You do not want to refuse readers from cheaper countries to protect a CPM. You would rather know the view is worth $0.0035 and move on.
That is our publisher. If that is not you, use a tiered network and keep a spreadsheet.
What we will not do
We will not quietly add geo multipliers later and keep the homepage saying "flat." If the rate changes, payout rates changes.
Payouts are not live yet. The $3.50 is the estimate rate. Same number we intend to pay when they are.